Store Settings let you configure pricing, branding, email and SMS settings, and integrations for your currently active store. These settings apply only to the store you're currently working in.
In this guide, you'll learn how to access Store Settings from the left sidebar, manage your pricing plan and credits, set up brand assets and email domains, configure SMS settings, and connect integrations.
💡 What's the difference between Account Settings and Store Settings?
Store Settings (left sidebar) manages settings for the currently active store: pricing, branding, SMS, email domains, and integrations.
Account Settings (Profile menu, top right) manages account-wide settings: stores, billing, users, and security. Learn more about Account Settings.
Before You Begin
Store Settings are located in the left sidebar of your Omnisend dashboard.
These settings apply only to the currently active store. If you manage multiple stores, switch stores before making changes.
Owners and Admins can access all Store Settings. Managers can access most settings except billing-related features.
Some settings (e.g., currency, email domains) require verification or support assistance to change.
Quick Store Information Menu
Click your store name or the store icon in the top-left corner to view key store information at a glance:
Brand ID – your unique store identifier (click the copy icon to copy it). Support may ask for this when troubleshooting.
Current pricing plan – shows your plan type (Free, Standard, Pro)
Next invoice date – when your next payment is due
Email credits remaining – how many emails you can send this billing cycle (or "No credit limits" for unlimited plans)
SMS credits used – how many SMS credits you've used this cycle
Get monthly SMS credits – quick link for SMS credits subscription
💡 Tip: This menu provides the fastest way to check your Brand ID without navigating to Store Settings. Use the copy icon to quickly share it with support.
Access Store Settings
Click Store Settings in the left sidebar to open the Store Settings page.
Pricing Plan
View and manage your pricing plan, email credit limits, and SMS/ad credits. You can upgrade your plan, refill credits, or freeze your account from this page.
View Your Pricing Plan
Go to Store Settings (left sidebar) → Pricing Plan.
You'll see:
Current pricing plan (Free, Standard, Pro)
Next billing date
Next billing amount
Credit card details
Remaining email credits
Remaining SMS/ad credits
Manage Your Subscription
From the Pricing Plan page, you can:
Upgrade or downgrade your plan – switch to a different pricing tier
Refill SMS or ad credits – purchase additional credits instantly
Freeze your account – pause your account for up to 12 months (one-time fee applies)
Cancel your subscription – downgrade to the Free plan or close your account
For step-by-step instructions on upgrading, downgrading, refilling credits, or freezing your account, see Manage Your Omnisend Subscription.
Account Currency
Your account currency is assigned automatically during store registration based on your selected country. This currency displays across your dashboard, reports, campaigns, and other areas.
⚠️ Note: You cannot change your account currency yourself. If you need to change it, contact our support team or your Account Expert. Currency changes update only the currency symbol – they do not convert past data.
💡 Exception: Automated emails for abandoned cart, started checkout, and order events pull currency directly from your website, so multiple currencies may appear in those emails.
SMS Pricing
View SMS prices for different countries. All prices are in USD and vary based on the recipient's country.
Go to Store Settings → SMS Pricing.
Browse the list or search for a specific country.
Contact Information
Update your store details, business address, and timezone. This information appears in your account settings and may be used for legal compliance requirements.
Update Your Contact Information
Go to Store Settings → Contact Information.
Update your:
Store name – the name that appears in your Omnisend dashboard
Store website – your store's URL
Business address – street address, ZIP/postal code, city, country
Timezone – used for scheduling campaigns and reporting
Click Save.
💡 Tip: Your store name syncs from your connected ecommerce platform. To change it, update your store name in your platform's settings first.
Brand Assets
Set your brand's default logos, colors, social links, and fonts. Once added, Omnisend automatically applies your brand assets to emails that support them. Read more in the Brand Assets guide 👈
Go to Store Settings → Brand Assets.
Upload your:
Brand logo (PNG or JPG, recommended size: 600×200 px)
Brand colors (primary and secondary)
Social media links (Facebook, Instagram, Twitter, etc.)
Fonts (select from available options)
Click Save.
Email: Domains
Sign your email domain to improve deliverability and reduce the chances of your emails ending up in spam folders. Your sender domain is the part after @ in your email address (e.g., @yourstore.com).
Add and Verify Your Domain
Go to Store Settings → Email: Domains.
Click Add domain.
Enter your domain (e.g., yourstore.com).
Follow the instructions to add DNS records to your domain provider (e.g., GoDaddy, Namecheap, Cloudflare).
Return to Omnisend and click Verify.
Verification may take up to 48 hours. Read more about domain signature 👈
Email: Email Addresses
Add and verify sender email addresses for your campaigns and automations. You can use Omnisend's shared email or verify your own custom domain email.
Add a Sender Email Address
Go to Store Settings → Email: Email Addresses.
Click Add email address.
Enter your sender email (e.g., [email protected]).
Click Send verification email.
Check your inbox and click the verification link.
Your email address will appear in the list once verified.
⚠️ Note: If you use a custom domain, ensure your sender email matches your verified domain (e.g., if your domain is shop.com, use [email protected]).
SMS
Configure SMS settings, verify your toll-free number, and set frequency caps and quiet hours to control when SMS messages are sent.
Verify Your Toll-Free Number
To send SMS messages to the US market, you must verify your toll-free number.
Go to Store Settings → SMS.
Click Verify toll-free number.
Follow the instructions to complete verification.
Set Up SMS Frequency Capping and Quiet Hours
Control how many SMS messages contacts receive per day and prevent messages from sending during nighttime hours.
Go to Store Settings → SMS.
Set your frequency cap (e.g., max 2 SMS per day).
Set your quiet hours (e.g., no SMS between 10 PM and 8 AM).
Click Save.
Sales Attribution
Change the default attribution window for your sales. Attribution determines how long after a contact interacts with a campaign or automation you'll credit that message for a purchase.
Go to Store Settings → Sales Attribution.
Select your attribution window (e.g., 3 days, 7 days, 14 days, 30 days).
Click Save.
Language & Translations
Change the language for campaigns, automations, date/time formats, unsubscribe pages, and forms. Omnisend supports translations for multiple languages.
Change Your Language Settings
Go to Store Settings → Language & Translations.
Select your primary language from the dropdown.
Customize translations for:
Campaigns and automations
Date and time formats
Email unsubscribe page
SMS unsubscribe page
Forms (limited languages)
Click Save.
Currency Formats Settings
Customize how currencies display in automated emails (abandoned cart, order confirmation). You can adjust symbol placement, decimal points, and separators.
Customize Your Store Currency Format
Go to Store Settings → Currency Formats Settings.
Adjust:
Currency symbol placement (before/after amount)
Decimal separator (dot or comma)
Thousands separator (comma, dot, or space)
Preview your changes.
Click Save.
Add Additional Currencies
If your store supports multiple currencies, you can define custom formats for each.
Go to Store Settings → Currency Formats Settings.
Click Add currency.
Select the currency (e.g., EUR, GBP, AUD).
Customize the format.
Click Save.
⚠️ Note: Currency format customization applies only to abandoned cart emails and order confirmation emails. Other areas of Omnisend use your default account currency.
Saved Templates
Manage and copy your saved email templates. Edit existing templates or import custom HTML templates from external sources.
Go to Store Settings → Saved Templates.
View all saved templates.
Click a template to edit or delete it.
Preference Management
Let your contacts manage their email preferences. Add a preference management page to your email campaigns and promotional automations.
Go to Store Settings → Preference Management.
Enable the preference center.
Customize your preference page (choose categories: promotions, product updates, newsletters, etc.).
Click Save.
Contacts will see a "Manage preferences" link in your emails. Read the complete guide 👈
Consent Management
Omnisend Consent Management Settings help you comply with privacy regulations (GDPR, CCPA) and minimize contact loss.
⚠️ Note: This feature is currently available only for Shopify users. Read more about Consent Management.
Integrations & API
Connect third-party apps, manage API keys, view API logs, and create custom events for automation workflows.
Manage API Keys (1)
Go to Store Settings → Integrations & API.
Click Create API key.
Name your API key (e.g., "Custom integration").
Copy the key and save it securely.
View API Logs (2)
If you use a custom API integration, check API logs to troubleshoot technical issues.
Go to Store Settings → Integrations & API → API Log.
Review recent API requests and errors.
Create Custom Events (3)
Create custom events to trigger automation workflows via API. Read more about custom events.
Go to Store Settings → Integrations & API → Custom Events.
Click Create custom event.
Name your event (e.g., "Trial signup").
Add custom fields (optional).
Click Save.
Connect Third-Party Apps (4)
Browse the Omnisend app market to integrate apps like Zapier, Google Analytics, and more. Explore integrations with 3rd party apps.
Go to the top right corner → Apps.
Browse available apps or search for a specific app.
Click Connect and follow the instructions.
Connected Store
View your currently connected ecommerce store, enable or disable Single Sign-On (SSO), and sync contact tags to Shopify .
Enable or Disable Single Sign-On (SSO)
Single Sign-On (SSO) allows you to access Omnisend directly from your ecommerce platform (e.g., Shopify admin) without entering your email and password. SSO is enabled by default.
To disable SSO:
Go to Store Settings → Connected Store.
Toggle Single Sign-On to Off.
When SSO is disabled, all users must log in manually with their email and password each time.
💡 What is SSO? Single Sign-On lets you access Omnisend from your ecommerce platform without logging in separately. Disable it if you want all users to enter their credentials every time.
Sync Contact Tags to Shopify
If you use Shopify, you can automatically sync contact tag changes (added or removed) from Omnisend to your Shopify store. Read more about Shopify contact sync.
Go to Store Settings → Connected Store.
Toggle Sync contact tag changes to Shopify to On.
Click Save.
Connected Store Status
If you have a custom integration (not Shopify, WooCommerce, or BigCommerce), check your store's connection health, API status, and JavaScript snippet issues here. Read more about Omnisend for custom ecommerce platforms.
Go to Store Settings → Connected Store Status.
Review any errors or warnings.
Contact your developer to fix issues.
⚠️ Note: Fixing issues requires technical knowledge. Once resolved, changes appear within 3 days.
FAQ
Where is Store Settings?
Click Store Settings in the left sidebar (not the profile menu in the top-right corner). Store Settings controls store-specific settings like pricing, brand assets, and integrations.
What is SSO (Single Sign-On) and should I disable it?
Single Sign-On (SSO) lets you access Omnisend directly from your ecommerce platform (e.g., Shopify admin) without entering your email and password. SSO is enabled by default. Disable it (in Store Settings → Connected Store) if you want all users to log in manually each time.
Can I change my account currency?
Your account currency is assigned automatically during registration. You cannot change it yourself. If you need to change it, contact our support team or your Account Expert. Currency changes update only the currency symbol – they do not convert past data.
How do I refill SMS credits?
Go to Store Settings → Pricing Plan → click the link to manage your subscription. From there, you can refill SMS or ad credits instantly. Learn more about managing your subscription.
Where can I find SMS pricing for different countries?
Go to Store Settings → SMS Pricing. You'll see a list of SMS prices for all supported countries (prices are in USD).
How do I add a custom email template?
Go to Store Settings → Saved Templates → Import HTML template. Upload your custom HTML file and click Save. Your template will appear in the Saved Templates list.
What are custom events and how do I use them?
Custom events let you trigger automation workflows via API based on specific actions (e.g., trial signup, course enrollment). Go to Store Settings → Integrations & API → Custom Events → Create custom event.
Where do I find my Brand ID?
Your Brand ID appears in the top-left corner of your dashboard (click your store name) and in Store Settings (left sidebar). It's a unique alphanumeric code that support may request for troubleshooting.
Do currency formats apply to all emails?
No. Currency formats (customized in Store Settings → Currency Formats Settings) apply only to Abandoned Cart and Order Confirmation emails. They do not apply to campaigns or other email types.
How do I disconnect a store?
Contact support via in-app chat or [email protected] with your account name and store URL. Requests are processed within 48 hours. (If you're migrating platforms, consider adding a new store instead – you can transfer templates and automations between stores.)
Next Steps
• Manage Account Settings (stores, billing, users, security)
• Set up Brand Assets
• Verify your email domain
• Connect 3rd party apps and integrations
• Manage your Omnisend subscription
If you have any further questions, don't hesitate to reach out via live chat or [email protected].