What's new — February 2020

Learn here, what new features and improvements were introduced in February

Ira avatar
Written by Ira
Updated over a week ago

Here at Omnisend, our Teams develop the product regularly and new features and improvements are released every week.

In this article, you will find the most important information related to the recent releases that will help you optimize your digital marketing with Omnisend even more!



Campaigns & Automation


  • TCPA and GDPR consent records are added to the customers' profiles. Customers can be segmented based on the GDPR and TCPA consents.

  • SMS Campaign is added to the segmentation. Users can segment contacts who have received an SMS campaign or clicked on the links from it.

  • Improvements to the contacts import process - added the ability to specify SMS subscription status when uploading contacts with the phone numbers.


  • Audience growth section representing a summary of audience growth for Email and SMS channels is added to the Dashboard.

  • The Dashboard is moved to the main menu, and Live View added to the Dashboard as its subsection.

  • Advanced Reporting section is added to the Dashboard.



  • Shopify Flow integration allowing Shopify Plus users to trigger Automation workflows by the events passed by 3rd party apps.

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