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Grow and Manage Your Contact List
Grow and Manage Your Contact List
Ira avatar
Written by Ira
Updated over a week ago

When building your marketing strategies, prioritize collecting your customers' opt-ins rather than just receiving their data. Opt-ins allow you to send promotional messages and build strong, long-lasting relationships with your customers. Focus on new subscriber acquisition from day one with Omnisend.

Here's how you can focus on new subscriber acquisition using Omnisend:

Growing Your Contact List

Omnisend offers various ways to collect opt-ins and grow your contact list.

1. Importing Subscribers. You can easily import your existing subscribers from a file into Omnisend. Go to Audience β†’ Add contacts β†’ Import contacts from file β†’ Open wizard and follow the wizard steps. The process is very straightforward.

2. Syncing Subscribers. If you have contacts in different services and applications, you can sync them with Omnisend to centralize your data.

3. Signup Forms. Enable the popup form to appear after a customer spends some time in your store. Additionally, add a teaser on the side of the page so customers who didn't subscribe to the popup can access it at any time. Consider using Landing Page signup forms to collect signups on social media or enable the interactive Wheel of Fortune form.

4. Acquiring Subscribers at Checkout. For Shopify, Bigcomerce, and Woocommerce users, you can collect opt-ins for both the Email and SMS channels at checkout.

πŸ’‘ If you use Shopify, you can collect opt-ins for both the Email and SMS channels at checkout.

Using Signup Forms

If you are just about to start building your subscriber list, Omnisend provides the most popular kinds of signup forms for your store:

Step 1. Accessing the Signup Form Library

When you log in to your Omnisend account and navigate to create a signup form, you'll find a library of ready-made form templates. These templates are beautifully designed and can serve as great inspiration for your popup.

Step 2. Choosing the Right Template

In the library, you can filter the templates by "goal," "theme," "type," and "form settings." For our onboarding, we'll select the "popup" form type because it's easy to get started with and highly effective for collecting new subscribers. Choose a template that suits your preferences and needs.

Step 3. Customizing the Look and Style

Once you've selected a template, you'll be directed to the form builder. First, focus on the form's appearance and style. You can adjust the form layout, colors, buttons, and fields to match your ecommerce store's branding and design. This will help ensure that the popup looks like a seamless part of your website.

All forms are easily customizable, so you can seamlessly pick your brand colors and copywriting and start gathering contact details immediately!

Step 4. Crafting Engaging Copy

Next, it's time to work on the copy of your popup. Keep it brief and to the point, as you don't want to distract visitors from browsing your products for too long. Consider offering a discount or special offer to entice visitors to subscribe. You can also get creative with the copy to make the popup more engaging.

Step 5. Choosing Information to Collect

Decide what information you want to collect from your subscribers. Typically, email addresses are essential, but you can also collect phone numbers or other details using input, date, dropdown, radio button, and checkbox fields. Keep it simple and focus on collecting the most important data for your marketing needs.

Step 6. Utilizing Multistep Feature (Optional)

If you want to minimize distraction and avoid overwhelming your visitors, you can use the multistep feature. With this feature, you can collect information in stages, ensuring visitors are not bombarded with too many fields at once. For example, you can first collect their email address and then, in a second step, prompt them for their phone number. This way, even if visitors don't complete both steps, you still capture their email addresses for email marketing purposes.

Step 7. Teaser Feature (Optional)

Consider using the teaser feature, which can be set up as an additional way to attract visitors to subscribe. This teaser can offer a sneak peek of the popup, like a CTA button that hangs on your store until clicked. It's less intrusive and can encourage visitors to engage with the popup on their terms.

Step 8. Setting Up Popup Behavior

Now, let's determine when and where the popup will appear. You have various options to be creative here, but for simplicity, you can set the popup to display after a specific amount of time spent on the page (e.g., 6 to 10 seconds) and when a visitor attempts to leave the website. This way, you catch their attention when they are most interested.

Step 9. Finalize Settings and Review

Check all the form settings, including scheduling, visibility (desktop and mobile), and audience tags. If necessary, enable the double opt-in feature to confirm subscribers' consent.

Step 10. Save and Enable the Popup

Before making the popup live, review how it looks on both desktop and mobile devices. Make any necessary adjustments and then save the changes. Click "enable" to activate the popup on your website, and it will start collecting new subscribers.

Step 11. Measuring Success

Finally, you might be wondering about the signup rate for your popup. On average, a good signup rate falls between 2 to 3%. However, this can vary based on your industry and the type of store you have. Remember, you can always experiment with copy and triggers to improve your signup rate and achieve even better results.

Congratulations! You've successfully set up a popup to collect email subscribers for your ecommerce store. In the next video, we'll show you how to set up a welcome workflow to deliver the promised discount and follow up with your new subscribers.

Understanding Contact Profiles

All contacts who have visited your store and left their email address or phone number will be listed under 'All contacts' in Omnisend. Each contact has a dedicated page that includes the following information:

  • Personal Details. Basic information about the contact.

  • Subscription Status. This shows whether the contact is subscribed, non-subscribed, or unsubscribed from each communication channel.

  • Tags. Tags are assigned to the customer, which helps you categorize your contacts for better organization.

  • Segments. The customer belongs to different segments based on various criteria, enabling you to target specific groups more precisely.

  • Web-Tracking Data. Provides insight into the customer's activity, orders, and products related to their interactions on your website

Utilizing Customer Tags

Customer tags are labels you create to organize and manage your audience effectively. You can add tags manually, through import, signup forms, or automation workflows. Tags help categorize your contacts based on their data, allowing you to create segments and target specific contact groups for personalized communication.

Leveraging Web-Tracking

Omnisend's web-tracking feature provides valuable information about your customers' activity, orders, and purchased products. After completing the integration, you can access this data in customer profiles. While historical data prior to integration won't be visible, you can still pull information about past orders for the segments you create and trigger automation workflows based on synced data.

Segmenting Your Contacts

Segmentation is a powerful tool that allows you to communicate with specific groups more precisely, leading to better engagement and sales. Omnisend offers various criteria for segment creation:

  • Channel Subscription. Create segments based on customers' subscription status for email, SMS, or other channels.

  • Shopping Behavior. Segment customers based on their shopping habits, such as purchase frequency or cart abandonment.

  • Email and SMS Campaign Activity. Group contacts based on their interactions with your previous campaigns.

  • Profile Data. Use customer data, such as location or preferences, to create targeted segments.

Keeping Your List Healthy

Maintaining a healthy contact list is essential for good deliverability and engagement. Follow these practices to ensure your list stays in top shape:

  • Organic Subscriber Collection. Focus on collecting subscribers organically through signup forms or checkout.

  • Send Quality Content. Provide valuable and relevant content to your subscribers to keep them engaged.

  • Targeted Communication. Segment your list and send targeted emails to specific groups for better results.

  • Regular List Cleaning. Unsubscribe inactive contacts at least twice a year to improve list quality.

Congratulations! You've learned how to grow your contact list with Omnisend and optimize your marketing strategies for better results. By building strong, long-lasting relationships with your customers through targeted communication, you'll drive engagement and boost your ecommerce success.

Don't hesitate to reach out to [email protected] for guidance!

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