At Omnisend, our teams develop the product regularly, and new features and improvements are released weekly.

This article contains essential information about the recent releases, which will help you optimize your marketing with Omnisend even further.

You told us you want the convenience of consistent button styles, but also the freedom to adjust individual buttons when needed. Great news! We added custom buttons for you.

Buttons can now be styled independently across your email. After selecting your button style (primary, secondary, or tertiary), you can customize colors, fonts, shapes, and padding on a per-button basis without affecting other buttons with the same style in your email.

We know it’s important to see exactly how your email will look before you hit send. Personalized Product Recommender blocks that include recently viewed and past purchases now behave consistently in both Preview and Test sends in Campaigns. Instead of empty placeholders, these blocks will now display fallback products from your store, allowing you to accurately visualize your email layout before sending.

This means you can test your campaigns with confidence, knowing your product recommendations will display correctly before you hit send.

You’ve already been able to generate forms with AI, and now you can go one step further.

With the AI Assistant available to all paid Omisend users, you can quickly create new versions of your forms. Simply describe what you’d like to change: text, style, images, or blocks, and AI will generate an updated version for you. You can also choose to retain your original targeting settings during the copy process.

This makes it easy to:

Forms can now be shown or hidden based on the visitor's country. Choose which countries you want the form to show or not show in, and Omnisend will automatically display or hide the form based on the visitor’s IP address.

This allows you to run localized promotions, display language-specific forms, and tailor messaging to regional audiences. Whether you're targeting a specific region or presenting content in different languages, location targeting helps you deliver more relevant experiences and improve conversion rates.

Automation Alerts highlight both errors and recommendations, but you told us you want a clearer view of what needs immediate attention.

You can now dismiss recommendations (but not errors) to keep your Active view focused on the most important issues. Dismissed items are moved to a separate Dismissed tab, where you can revisit them at any time.

This helps reduce visual clutter, stay organized, and prioritize critical fixes, without losing access to helpful guidance.

We’ve redesigned the Toll-Free Number (TFN) verification flow to make it clearer and easier, with helpful guidance at every step. This helps reduce errors and ensure approval from the first submission.

TFN verification is no longer a single long modal. It’s now a streamlined, step-by-step flow:

When uploading your consent collection screenshot, an AI Assistant will:

This helps ensure compliance before submission, reducing the risk of delays or rejections.

After submitting your TFN request, you’ll see clear messaging about the expected review time (up to 2 weeks). If your request is still pending after several days, you’ll receive a status notification to keep you informed.

If you manage multiple client stores, the Partner Portal now includes several updates to improve collaboration, reporting, and visibility.

The new Performance Dashboard provides a centralized snapshot of all client stores. It includes key metrics like revenue, attribution, engagement, and deliverability.

You can monitor performance across all accounts in one place, with filters for date range, stores, and metrics.

Partners can now export brand performance reports directly from the Partner Portal in PowerPoint (.pptx) format. Select one or more brands, choose the reporting period, and generate presentation-ready reports for client updates.

Agency team members now have individual user access to client accounts, allowing better visibility and accountability. Actions taken in client accounts are tracked to each user.

Your clients will continue to see a single partner user, but your team benefits from clearer action tracking internally.

When you create a new account via omnisend.com, it will now automatically sync and appear in your accounts list in the Partner Portal.

This eliminates manual steps and ensures your portal view stays up to date.

The Partner Portal interface has been refreshed to improve usability:

HiTide helps you grow your SMS list by turning engagement from Facebook, Instagram, and TikTok into subscribers through scalable message automations. You can run campaigns like giveaways, early access, restocks, and launches to drive opt-ins.

As an approved Meta Messenger API developer, HiTide allows you to connect your Instagram account securely, without sharing your password.

Rivo syncs loyalty data such as Points Balance, VIP Tier, and Referral URL directly into Omnisend contact profiles. This data can be used to segment audiences, personalize campaigns, and build automations using loyalty attributes to send promotions that resonate and convert.

YoYo Loyalty rewards customers through cashback, store credit, VIP tiers, and wishlist alerts, and automates engagement around purchases, birthdays, signups, and more.

With the Omnisend integration, loyalty data is added as contact properties, making it easier to:

Custlo Customer Accounts is a Shopify app that helps you manage and enhance customer accounts by offering a more flexible, personalized, and modern login and account experience for your storefront customers. The integration with Omnisend automatically syncs custom Shopify customer fields (e.g., preferences, interests, additional information) to Omnisend, allowing you to build richer customer profiles and use custom fields for advanced segmentation and personalized messages.

We've introduced several improvements to billing and invoices to provide greater transparency and reduce confusion:

You can reach us anytime via the in-app chat or email us at [email protected]. We're available 24/7 and happy to help.