Is it possible to segment based on a range of birthdates/ages? As for now, birthdate property has only one filter letting you verify the exact year, month, or date only. It is not possible to select the period between two different dates. If you store your contacts' age as a custom property, you can use it specifying both — upper and lower limits.

How can I find the reason why in two Segments with mutually exclusive rules, the number of contacts is higher than the total? It would be best to start with finding contacts added to both Segments. To do that, you can tag contacts that belong to each of your Segments and create a segment of the contacts having both tags.

What is the difference between Total spent and Order value filters in the Segmentation? While the Total spent applies to all orders that the customer has placed, Order value refers to each order value in particular. If your customer has placed one order only, these two numbers will be equal.

Will the Total spent, and Order value filters update in case a partial refund was issued? No, unfortunately, it won't. Only the original amount spent while placing the order will be counted.

When the campaign is scheduled for a specific segment, the segment will update at scheduling or send time? The segment will be re-calculated right before the message should be sent.

What is the difference between Placed Order and Purchased Product in segments? The main difference is that filters in the Purchased Product segment are more focused on the product wheres in the Placed Order on the order characteristics. Still, they have slightly different filters. Check this article for details.

Will Segment-based automation be triggered if you create a Segment first and then enable the workflow? No, the automation won't be triggered. As a solution, you can add another rule to the Segment to remove all contacts. Then after the additional rule is removed, your contacts will re-enter the Segment and trigger the workflow.

Is it possible to segment contacts based on browsing behavior? No, it is not possible. You can only set-up automatic tagging in your browsing based flows and use it for segmenting.

Why some of the products not shown in the Segmentation drop-down? When you use a product purchased rule in the Segmentation, it applies to the products that were purchased already. If nobody has bought that product, it won't be shown in the drop-down.

Is it possible to segment based on the order fulfillment status? Unfortunately, it is not possible. The most straightforward solution to add tags to the orders and segment your contacts based on them. You can also set up automations to assign tags when orders with the corresponding fulfillment statuses are placed.

Is it possible to see how a particular segment performs if multiple segments are selected when scheduling a single campaign? You can only segment off contacts based on the Segment and performance conditions.

Is it possible to segment based on the custom properties I have in my store? Custom properties are not yet synced to Omnisend. Instead, you may assign tags to your contacts' profiles that will be synced automatically.

How can I export contacts added to a specific Segment? If you wish to export contacts that belong to a particular Segment, proceed to the Audience section -> Segments -> and click on the reverse curet sign to open the action menu.

Later, exported Segment can be downloaded from the Exports tab in the Audience section. All contacts, despite their status, will be exported from Omnisend. If you wish to export a specific category of contacts only, you can add another rule to your Segment settings.

When Segments update?
There can be two types of Segments in Omnisend:

  • based on a specific condition (placed order, clicked campaign link), this Segments update in real-time, as soon as the information is synced from your store;
  • based on the date when that event took place (placed order in the last 30 days). These Segments are updated at midnight in your Omnisend account time zone.

Note, the Segmentation process also depends on the number of contacts that need to be processed. Check this article for details.

What's the simplest way to Segment contacts based on their location? The most straightforward way is to add a list of the countries to the Segment settings. However, in that case, all of the locations should be listed individually. Another option is to Segment based on the Postal code, by using contains operator and searching for common symbols. In both cases, segmenting data should be stored in the platform — location or zip codes.

How do you handle multi-currency in Segmentation? Segmentation doesn't recognize the multi-currency. If Omnisend sync the order of $20 and €20 to the account with USD as its primary currency, the total spent will be set to $40.

If you still have any questions or need any assistance, do not hesitate to contact us using in-app chat or at support@omnisend.com.

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