What's New - April 2024
Ira avatar
Written by Ira
Updated over a week ago

Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released weekly.

In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more!

Product Reviews Reminder

We are thrilled to announce that our Omnisend Product Reviews solution is now available, and we invite you to try it out! This new feature offers multiple ways to improve your customer feedback loop. With our latest upgrade, you can automate post-purchase product review requests, showcase positive product reviews on your Shopify store, and attract more traffic to your store.

We understand that managing reviews can be a tedious task. That's why we have made it easy for you to access and manage all reviews directly within the platform, including the option to hide reviews when necessary and more; check more details in the guide linked below.

Email Builder

Product Variants in Product Picker πŸ›οΈ

When you are composing an email and want to add a product to the body of the email, you can use the Product Picker. The Product Picker will now display all the available product variants, and you can choose the one you want to add to the email. Simply select the variant you prefer from the options provided in the modal.

Automations

Updated Frequency Settings

Starting March 12, 2024, we discontinued the retrigger workflow feature in segment-based automations. This change impacts how workflows are triggered:

For users who kept the re-trigger workflow toggle on:

  • No changes occurred. Workflows will still be triggered every time a contact enters the segment, regardless of whether it is the first or subsequent times. This will remain the same unless the Frequency settings are enabled.

For users who kept the re-trigger workflow toggle off:

  • We enabled the Frequency settings with the option "At any time." This means that the workflow behavior will not change and will be triggered only once.

Audience

Enhanced Contact List Page

The latest updates to the Contact List page are designed to make it easier to manage your contacts.

Firstly, you can now search for contacts using both their phone numbers and email addresses instead of just email addresses. This makes finding the contacts you need easier, even if you don't have their email address.

Secondly, the list of contacts now displays the phone numbers of each contact, providing better visibility of their information.

Finally, the display of channel consent status has been updated to make it clearer. There are now three clear statuses: subscribed, non-subscribed, and unsubscribed, listed for each channel. This allows you to quickly see the consent status of each contact for each channel, making it easier to manage your contacts and ensure that you are only communicating with people who have given their consent.

New Events in Contact Profiles

This new addition lets you see when a specific contact enters or exits a segment. The "Entered Segment" and "Exited Segment" events will be visible on the contact activity page. This feature will allow you to track the movement of each contact between different segments.

However, it's important to note that historical data for these events won't be available, and data collection will only start once the events are enabled in your account. Finally, these events can't be used for segmentation.

Updates for Segments Used in Automations

We added more clarity and transparency for workflows that might be impacted by the "used in automation" feature. The following scenarios might be affected:

  • Import contacts new contacts with a tag (number of automations affected, automations names);

  • Deleting a segment used in automation (number of automations affected, automations names);

  • Updating a segment used in automation (number of automations affected, automations names);

  • Converting non-subscribed to subscribed contacts (only the number of automations affected).

Integrations

Omnisend for Ecwid

Omnisend for Ecwid allows you to link your Omnsiend account to your Ecwid ecommerce store.

Use your store's data to segment customers, automate marketing, recover abandoned carts, and automate the upsell process with our available features.

Omnisend Add-Ons for WordPress

We have added a new Add-Ons tab to our WordPress plugin, which makes it easy to find Omnisend-compatible apps and increase your subscriber base.

Have any other questions? We are here for you at [email protected] 24/7.

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