What's new - April 2022

Learn what new features and improvements were introduced in April

Ira avatar
Written by Ira
Updated over a week ago

Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released every week.

In this article, you will find the most important information related to the recent releases that will help you optimize your marketing with Omnisend even more!

Email builder

With the Product Recommender content block, you can now include your best-selling or newest products in your campaigns and automations. Read more about this block and how to use it here.


You can now delete your segments and tags in bulk. You can find the delete button just above the list and delete up to 100 segments at once.

💡Please note that the "delete in bulk" option appears only if you have 5 or more segments.

Inactive segments

To keep your segment list clean and tidy, the segments that have not been used in the last 90 days will become inactive and won't update automatically unless you decide to resume updating. Read more about inactive segments here.


We have introduced a new type of report called Deliverability reports. It is a place where you can find all of our best deliverability practices for your account. You will see different colors and labels based on your store's current setup, and this page will state precisely what you should do at this specific moment to get better deliverability results.


We've launched Mother’s day themed forms templates. With Omnisend, you won't forget to bring some beautiful flowers for your dearest customers 💐

Brand's assets

You can now preview your Brand assets applied to email design right from Store settings. This will help you to clearly understand how your branded emails look like and will help you find the optimal email format.

Along with the preview, you will be able to import the brand assets directly from your online store and update branding without doing anything manually. Just click Open import page and confirm that you'd like to use imported brand assets; easy as that!


1. Learn more about Sufio - a powerful automated invoicing solution for growing Shopify stores

2. ParcelPanel is a leading tracking solution for eCommerce. Read more about it here.

3. With ReConvert Upsell & Cross-Sell, you can make more money with the top-rated upselling solution for Shopify brands.

4. GroWave is the all-in-one Shopify marketing app. This is all in one platform for Shopify: Reviews, Loyalty and Rewards, Wishlist, Instagram, and Social logins.

5. Build high-converting pages without any coding knowledge needed with PageFly Landing Page Builder.

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