Omnisend for PrestaShop allows you to integrate your PrestaShop ecommerce store with Omnisend account. Omnisend for PrestaShop is your all-in-one tool for smarter ecommerce marketing. It brings together email campaigns, signup forms, SMS, automation workflows, and reporting to help you connect with customers in a more personal way. By using customer data, you can send targeted campaigns that feel tailored to each customer.
Before You Begin
If you have been using Omnisend and already have an account with another store connected, you'll need to create a new empty store first - to register a new store under an existing account, check this step-by-step guide. Once a new store is registered, proceed with the steps below.
If you don't have an Omnisend account - create one here; if you have an Omnisend account with an empty store, proceed with the steps below.
Integrating Omnisend with PrestaShop
To begin, log into your Omnisend account and connect your PrestaShop store or website. You will see the option to connect your store right after you log in to the Dashboard.
Alternatively, you can find this option by clicking on your Store Name in the top right corner and selecting the Connect Your Store option.
Then, choose PrestaShop as your ecommerce platform.
A connection wizard will open; you need to complete a few simple steps to connect your store.
Step 1. Add Omnisend App from the PrestaShop Marketplace
Method 1. Install Omnisend Module From the PrestaShop Back Office (Recommended)
Step 1. Log in to PrestaShop and go to Modules → Marketplace.
Step 2. Search for the Omnisend module and click 'Install'. Then wait for the module to install.
Method 2. Install Omnisend Module From the PrestaShop Addons Page
Step 1. Alternatively, you can also go to the Omnisend Email Marketing and SMS module in the PrestaShop marketplace and sign into your account to download it.
Step 2. Choose the PrestaShop version you are currently using and proceed to download the zip file. After downloading, you do not need to extract the contents of the zip file.
You can find the version of PrestaShop you are using in the top left corner of the admin page.
Step 3. In the PrestaShop admin, go to Modules → Module Manager. Click 'Upload a module', then drag and drop the zip file into the module manager.
The module will display a message confirming a successful installation. Upon completion, click 'Configure' to continue.
Step 2. Paste the API key in Omnisend app Settings in Your PrestaShop Admin
Go back to the Omnisend connection wizard and copy the API key provided.
Access your PrestaShop admin panel and locate the Omnisend plugin in the left menu. Paste the API key you just copied and click Save.
Step 3. Check if the API connection is Successful
Open the connection wizard in Omnisend and click Check API Connection to confirm the successful connection of PrestaShop to Omnisend.
You will be redirected to the Connected store page. That's all! You have successfully linked your PrestaShop store to Omnisend.
Supported Features
Email and SMS campaigns.
These Automation workflows: Order Confirmation (Paid for Order and Placed order events), Cancellation Confirmation (Order Cancelled event), Birthday, Welcome email, Contact enters/exits segment, Browse Abandonment, Product Abandonment, and Abandoned Cart.
Segmentation. Most of the segmentation filters are available.
What Data is Passed from PrestaShop to Omnisend
Contacts. You can see and manage all your customers at the Customers page in your PrestaShop admin.
Products. With PrestaShop, you can sell standard products, dematerialized products, or product packs.
Orders. PrestaShop allows you to consult an order and see all its components on the Commands page in your PrestaShop admin.
Carts. Your PrestaShop store forms a list of abandoned carts that are passed to Omnisend.
If you need any assistance - don't hesitate to contact our award-winning support through our in-app chat or through email at [email protected]