We ship new features and improvements every week to help you work faster, reach more customers, and get better results. Here’s what’s new in November.
Forms
Show Signup Forms When Visitors Are Most Engaged
Signup Forms can now use Personalized triggers. Omnisend Agent monitors visitor behavior and displays the form again when the visitor is most engaged.
You can find the setting under Display settings.
Note: Personalized triggers is available on the Pro plan and on the Standard plan as a paid add-on. If you're on the Standard plan, you can either upgrade to Pro or purchase the Forms Plus add-on.
Add Scratch Cards and Mystery Boxes to Signup Forms
You can now add Scratch card and Mystery box items to your Signup Forms. These interactive experiences can make your forms more engaging, encourage visitors to submit the form, and reveal a signup discount.
With Scratch card, visitors scratch a cover to reveal a discount while signing up.
With Mystery box, visitors choose a box to reveal their discount.
Both features are:
Included with the Pro plan.
Available on the Standard plan through the paid Forms Plus add-on.
Use New Gamified Signup Form Templates
New Signup Form templates are available for:
Quizzes.
Scratch cards.
Mystery boxes.
Use the Gamification filter to find these templates more quickly.
Add Unique Shopify Discounts to Signup Forms
If your store is on Shopify, you can now add unique, single-use discounts to your Signup Forms.
Each contact receives an individual discount code, which appears on the success screen after they submit the form. This helps reduce coupon sharing and repeated redemptions from a shared code.
You can create, edit, replace, and delete discounts without leaving the Signup Form builder. You can also reuse one discount across multiple forms.
Discount settings include:
Discount type and value.
Minimum order amount.
Product collections.
Relative expiration.
Discount combinations.
Social Capture
Collect Email Subscribers on Instagram
Social Capture helps you collect email subscribers from Instagram comments and direct messages through automated keyword replies.
Connect an Instagram business or creator account, create a keyword reply, and choose up to three keywords. When someone comments one of your keywords or sends it in a direct message, Social Capture asks for their email address.
When the person provides a valid email address, Omnisend:
Adds them as a subscribed contact.
Applies the selected tag to the contact.
Records the contact as collected through Instagram.
You can use the tag to create Segments, start a Welcome Automation, or send Email Campaigns.
Note: Social Capture is available on paid plans only.
Campaigns
Plan Campaigns with Calendar View
The Campaigns page now includes a Calendar view alongside the List view. Review your upcoming send schedule, identify gaps or overlapping campaigns, and plan new sends from one place.
You can:
Switch between Month and Week views.
View Campaigns in your brand’s time zone.
Keep your selected type and status filters when switching views.
Open a campaign preview panel with campaign details and content preview.
Click a future time slot to start a new campaign.
Choose the first day of the week.
Use Today to return to the current date.
Expand or collapse busy days and hours with Show all.
Smarter Campaign Scheduling with Personalized Sending Time
The Optimize Send Time for Better Performance option now gives you more control over when your Email Campaigns are delivered. It includes AI-powered Personalized Sending Time options from Omnisend Agent, along with quiet-hours controls and weekday recommendations.
Respect Quiet Hours
AI-powered Personalized Sending Time options now include a Respect quiet hours setting.
The setting is enabled by default and helps prevent optimized Email Campaigns from sending between 10 pm and 6:59 am in the contact’s local time. If the recommended send time falls within this period, delivery starts after quiet hours end.
To allow optimized emails to send overnight, turn off Respect quiet hours in the campaign’s Review step.
Weekday Recommendations
The Campaign setup screen now shows how each weekday performs for the selected AI-powered optimization option.
Each weekday includes:
Expected uplift.
A confidence rating.
A marker for the weekday with the highest expected uplift.
Brands with limited sending history may receive recommendations for weaker days. This helps collect more data and improve future recommendations.
Email Builder
A Shared Layout for Text and Menu Blocks
Text and Menu blocks now use the same side-panel layout: Text → Colors → Padding.
Formatting options, including bold, italic, and personalization, are available in the Format row.
Links now use a floating editor. Highlight text, select Link or press ⌘K, and paste the URL. You can open, edit, or remove a link by selecting it.
Omnisend AI
Unified Omnisend Agent Branding
All AI-powered features in Omnisend now use the Omnisend Agent name.
Omnisend Agent is the built-in AI assistant that helps you:
Generate email subject lines and preheaders.
Create Signup Forms.
Build contact Segments from plain-language prompts.
Optimize Email Campaign send times.
Analyze Reports through chat.
Get personalized marketing recommendations.
Whether you’re creating an Email Campaign, building a Segment, setting up a Signup Form, or reviewing Reports, you can expect a more consistent AI experience.
Deliverability and Compliance
Manage Your SMS Sending Countries
The SMS setup page now gives you one place to manage where you send SMS and review what’s needed to start sending in each country.
From Store Settings → SMS → SMS setup, you can:
Add or remove the countries where you want to send SMS.
See each country’s sender ID, sending status, and required actions in one table.
Review which countries are active and add more countries when you’re ready to expand your SMS sending.
See country-specific requirements, such as toll-free number or sender ID verification.
Important Notes:
The SMS countries table lists the countries where you send SMS. Add countries based on your sending plans.
When you create a new Omnisend account, SMS sending is enabled for five default countries: the United States, the United Kingdom, Australia, Canada, and the country associated with your store. You can add other countries from Store Settings → SMS → SMS setup.
Countries with a higher risk of fraudulent or automated traffic, known as SMS toll fraud, may be restricted. You can review each country’s status and add available countries based on your sending needs.
Ecommerce Platforms
Use Shopify Collections in Omnisend Discount Blocks
If you use Shopify, the collection picker in Omnisend discount code blocks now shows the same collections available in Shopify when you create a new discount.
You can search for collections in one list without selecting a collection type first. This makes newer Shopify collections available when you configure discount code blocks in Email Campaigns and Automation Workflows.
Note: The update applies to new discounts. Existing discount configurations may still display older collection data for now.
Integrations
New Integrations
TikTok Lead Ads
If you collect leads through TikTok Lead Forms, connect TikTok Lead Ads to Omnisend to add new leads as non-subscribed contacts in Omnisend. The information collected through the form is also saved as custom properties.
The integration also triggers the TikTok Lead Ads – New Lead custom event, which you can use to start an Automation Workflow.
Salesforce
If you use Salesforce to manage Leads and Contacts, you can sync them with Omnisend. The integration checks Salesforce every five minutes for new or updated records and sends the data to Omnisend as custom events.
It also syncs Salesforce fields as contact custom properties, including selected custom fields.
Zoho CRM
If you use Zoho CRM, you can sync Leads and Contacts with Omnisend in both directions. New Zoho records sync in real time, while updated Zoho records and new Omnisend contacts sync every five minutes.
You can also sync up to 25 selected Zoho CRM custom fields as Contact properties and respect email opt-outs in both directions. Use Zoho CRM data in Segments and Automation Workflows.
Other Integrations
Mage Loyalty: Syncs points or store-credit balances, VIP tiers, and loyalty dates, and sends loyalty, referral, birthday, cashback, and wishlist events.
Shopwaive Credit, Loyalty & AI: Sends balance changes as custom events and syncs current balances, expiration dates, and referral links.
Yuko Loyalty & Referral: Sends loyalty and referral events and syncs points balance, expiry, and anniversary data.
Mylo.club: Syncs loyalty point balances and tiers as contact properties.
Charm Loyalty & Rewards: Sends loyalty, referral, and affiliate events as custom events.
Reorbit: Sends loyalty, review, repeat-purchase, and referral events and syncs loyalty points, rewards, and VIP tiers.
Funnelish: Sends purchase, failed payment, and opt-in events through webhook blocks. Contacts are synced as non-subscribed.
ActionPop: Syncs popup responses with mapped fields and tags, including email and SMS consent collected through Consent blocks.
ZAP~POST: Checks for new contacts every 30 minutes and sends their name and address to the matching postcard campaign through a Welcome Postcard Automation Workflow.
Optinify: Sends popup and quiz subscribers to Omnisend with a source tag.
Targenix: Imports leads from Facebook and Instagram Lead Ads or webhooks and creates or updates contacts.
Churn Solution: Sends cancellation reasons and retention outcomes as custom events.
CWILL Loyalty: Syncs points, rewards, and VIP properties and sends loyalty events.
Attribuly: Sends shopper activity as custom events and syncs audiences to Omnisend Segments.
Antavo Loyalty Platform: Syncs loyalty points, tiers, and status and sends loyalty events.
Polar Analytics: Imports Email Campaign performance for reporting alongside sales and advertising data.
Nash: Sends delivery status updates as custom events through webhooks.
Memberply: Syncs membership status, tiers, and expiry dates as contact properties.
Keystone Loyalty Rewards: Sends loyalty and referral activity as custom events.
Spinnio: Syncs opted-in popup submissions as subscribed contacts with the
spinniotag.Commercive: Sends shipping updates and provides ready-made post-purchase Automation Workflows.
Email-Slicer: Converts JPG or PNG designs into reusable email templates for Omnisend.
Semuko: Syncs leads and booked clients with their names, email addresses, phone numbers, and tags.
ProspectSoft: Syncs newly created or updated contacts and their CRM details in real time.
Updated Integrations
Skio: The Skio integration now includes:
Back in Stock and Billing Reminder events.
Phone and renewal contact properties.
Improved next billing date synchronization.
UI and UX
Clearer Campaign Hold Messages: Campaigns placed on hold now show a clearer message explaining that they won’t be sent automatically. The Contact support button opens a chat with a prefilled review request and the campaign ID.
Clearer Deliverability Suspension Messages: Suspension messages now explain why an Email Campaign was stopped and link to relevant Help Center guides.
Turn On 2FA from a New Security Reminder: If 2FA isn’t enabled for your account, a yellow ribbon appears at the top in Omnisend and in the Partner portal. Select Turn on 2FA to open setup directly, or snooze the reminder for 24 hours.
Free Plan Contact Limit: If you’re on the Free plan, you can now see how close you are to the 250-contact limit in the side panel. When you reach the limit, the Send button is disabled during the campaign review step, and the Automations list identifies which limit was reached.
Have Questions?
You can reach us anytime via in-app chat or by emailing [email protected]. We’re available 24/7 and happy to help.
Want to explore past updates? Check out the What’s New collection.